Swatch Touch Star Digital Purple and White Silicone Unisex Watch SURW102

White plastic case with a white and purple silicone strap. Fixed white plastic bezel. Purple digital dial. Dial Type: digital. Digital date display. Quartz movement. Scratch resistant mineral crystal. Pull / push crown. Solid case back. Case diameter: 39 mm. Case thickness: 11.8 mm. Rectangle case shape. Tang clasp. Water resistant at 30 meters / 100 feet. Functions: date, bi-timer, hours,minutes,seconds, backlight, alarm. Sport watch style. Watch label: Swiss Made. Swatch Touch Star Digital Purple and White Silicone Unisex Watch SURW102. The Swatch brand was established in 1983 to meet a need in the market for affordable timepieces with Swiss craftsmanship. In short order, Swatch watches became not only a commercial success but an iconic design venture which captured the attention of everyone from artists to kids. In the process of filling a niche in the watchmaking world, Swatch watches for men, women, and children innovated and revived the Swiss watch industry. Swatch’s entrenchment in the worlds of art and design continues today, as Swatch produces an endless variety of casual and dress watches in every color (including classic white, gold, and black.) Searching the Swatch watch catalog today, you will find something for every age and lifestyle.