Swatch Men's Watches SUJM704 - WW

Plastic case with a black silicone bracelet. Fixed transparent bezel. Black dial with luminous hands and Arabic numeral hour markers. Red minute markers around an inner ring. Day and date display at the 3 o'clock position. Quartz movement. Scratch resistant plastic crystal. Case diameter: 38 mm. Case thickness: 12.2 mm. Tang clasp. Water resistant at 30 meters / 100 feet. Functions: hours, minutes, seconds, calendar. Swatch Jelly in Jelly Living Swiss Watch SUJM704. The Swatch brand was established in 1983 to meet a need in the market for affordable timepieces with Swiss craftsmanship. In short order, Swatch watches became not only a commercial success but an iconic design venture which captured the attention of everyone from artists to kids. In the process of filling a niche in the watchmaking world, Swatch watches for men, women, and children innovated and revived the Swiss watch industry. Swatch’s entrenchment in the worlds of art and design continues today, as Swatch produces an endless variety of casual and dress watches in every color (including classic white, gold, and black.) Searching the Swatch watch catalog today, you will find something for every age and lifestyle.