Citizen Men's BM8400-50L Stainless Steel Eco-Drive Watch

Elegantly understated, the Citizen Corso collection. Elegantly understated, the Citizen Corso collection. This watch is the classic dress watch with polished stainless steel case and bangle. This watch is the classic dress watch with polished stainless steel case and bangle. Its scratch-resistant mineral crystal will wear well through many years of use. Its scratch-resistant mineral crystal will wear well through many years of use. Its luminous silver tone hands and markers are accented by the blue colored dial. Its luminous silver tone hands and markers are accented by the blue colored dial. Citizens proprietary Eco-drive technology ensures you will never have to change a battery. Citizens proprietary Eco-drive technology ensures you will never have to change a battery. With case measurements of 41mm by 10mm, this watch is water resistant to 100 meters. With case measurements of 41mm by 10mm, this watch is water resistant to 100 meters. Featuring a push button clasp. Featuring a push button clasp. At the third hour there is a day and date window. At the third hour there is a day and date window. Charges in any light source (never change a battery), the watch carries a 6 month reserve with full charge charge. Charges in any light source (never change a battery), the watch carries a 6 month reserve with full charge charge. The watch also has a low charge indicator and time reset advisory. The watch also has a low charge indicator and time reset advisory. A clean, contemporary design gives the Corso stainless steel Watch #BM8400-50L from Citizen's solar powered Eco-Drive Collection its understated elegance. A circular case highlights a bold blue dial with luminous hands, silver-tone markers, and a day-and date-display at three o'clock. There's also a polished link bracelet for a professional touch. Water resistant to 330 feet. Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring. As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy. See more