Citizen Men's BM6010-55G Eco Drive Stainless Steel Watch

This watch is the classic dress watch with polished stainless steel case and bracelet. This watch is the classic dress watch with polished stainless steel case and bracelet. Featuring a hidden push button deployment clasp and scratch resistant Mineral crystal. Featuring a hidden push button deployment clasp and scratch resistant Mineral crystal. Citizens proprietary Eco drive movement packed into this water resistant case. Citizens proprietary Eco drive movement packed into this water resistant case. 38mm wide by 8mm thick, can withstand water up to 30meters/100feet. 38mm wide by 8mm thick, can withstand water up to 30meters/100feet. Its luminous silver-tone hands and markers are accented by the black dial. Its luminous silver-tone hands and markers are accented by the black dial. The watch also has a low charge indicator and time reset advisory. The watch also has a low charge indicator and time reset advisory. Day of the month display. Day of the month display. Gorgeously accented Dial with 11 genuine diamond hour markers. Gorgeously accented Dial with 11 genuine diamond hour markers. Charges in any light source (never change a battery), the watch carries a 6 month reserve charge. Charges in any light source (never change a battery), the watch carries a 6 month reserve charge. Boasting a tasteful combination of class and minimalism, the Citizen Men's Eco-Drive Stainless Steel Watch features a low-profile stainless steel band and a black dial. The otherwise plain black dial is tastefully adorned with 11 square diamond hour markers. The dial also features a date window at the three o'clock position and luminous silver-toned hands. For added durability and quality, the dial is protected by a genuine mineral crystal. Keeping this watch running smoothly is Citizen's Eco-Drive technology: The Eco-Drive runs continuously in any kind of natural or artificial light, for a lifetime of use without ever needing to replace a battery. In addition, it features a built-in 180-day power reserve. Other features include a band that closes with a fold-over push-button safety clasp and Japanese quartz movement. Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring. As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy. See more