{"product_id":"citizen-men-s-at1180-56l-chronograph-eco-drive-watch","title":"Citizen Men's AT1180-56L Chronograph Eco Drive Watch","description":"\u003cp\u003eCitizen produces about 25% of the world's watch movement. Established in 1930, the company first expanded to America with founding of the Citizen Watch Company of America in 1975. In 1995 Citizen introduced the revolutionary Eco-Drive collection which has become the world's most popular collection of light-powered watches. Citizen Eco Drive technology harnesses the power of the sun, or any light source, so you never have to change a battery. Citizen has a timepiece for everyone no matter what their style. Today, Citizen is How the World Tells Time. Bluedial is proud to present our line of Citizen watches. Stainless steel case measures 42mm diameter by 11mm thick. Stainless steel case measures 42mm diameter by 11mm thick. A push button deployment clasp brings the brushed and polished link bracelet securely around your arm. A push button deployment clasp brings the brushed and polished link bracelet securely around your arm. Blue dial has silver tone luminous hands and hour markers. Blue dial has silver tone luminous hands and hour markers. Chronograph tracks up to thirty minutes of activity in second increments. Chronograph tracks up to thirty minutes of activity in second increments. Date display at the fourth hour. Date display at the fourth hour. The scratch resistant mineral crystal protects the precise Eco-Drive movement. The scratch resistant mineral crystal protects the precise Eco-Drive movement. Water resistant to 100m. Water resistant to 100m. Embrace the effortless style that comes with a Citizen Eco-Drive watch. Imaging never having to worry about winding a watch or making sure it has a functional battery. The perfect everyday timepiece that rarely requires your attention, wearing an Eco-Drive allows you to turn your attention to the more important things in life. Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring. As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy. See more\u003c\/p\u003e","brand":"Citizen","offers":[{"title":"M","offer_id":50203666645293,"sku":null,"price":273.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/3184\/1837\/files\/28698.png?v=1731913083","url":"https:\/\/ryzo-shop.myshopify.com\/products\/citizen-men-s-at1180-56l-chronograph-eco-drive-watch","provider":"ryzo-shop","version":"1.0","type":"link"}